Kelsey Gascon

Kelsey Gascon is a professional trick rider, Roman rider, horse trainer, and entrepreneur in the Western industry. 

She is co-owner of Gascon Horsemanship and Trixie Chicks Trick Riders. Based in Poplarville, Mississippi, Kelsey manages the Gascon Horsemanship Training Facility and Academy, and she travels extensively to perform and conduct horsemanship clinics around the world. 

Kelsey has achieved significant success in trick riding competitions, winning titles such as the International Super Ride Trick Riding Competition, the Calgary Stampede Trick Riding Competition, and the North American Trick Riding Champion in 2016. 

She holds a Bachelor’s degree in Animal Science with a minor in Equine Studies and an emphasis on Agricultural Communication and Business from Missouri State University, and a Master’s degree in Equestrian Education from William Woods University. 

Her work involves training some of the most problematic horses and helping riders develop a strong and respectful bond with their horses. 

Kelsey’s vision includes advocating for more support and collaboration among women in the Western industry, promoting a positive and inclusive environment for all participants.

Initial Setup: 

Kelsey frequently gets comments and DMs from her social media profiles, and while her team was able to respond to the leads, the speed of reply was very low. 

She wanted to implement a way to capture those leads by getting their contact information quickly, delivering value, and then converting later on the backend. 

We implemented three DM automations for Gascon Horsemanship: a quiz flow, a lead magnet flow, and a direct call-to-action flow.

Why It Was Set Up This Way: 

The goal was to efficiently manage the high volume of inquiries and drive conversions through personalized interactions.

Objectives:

• Capture Leads Efficiently: Use automation to gather contact details from interested leads.
• Manage Conversations: Ensure timely responses and follow-ups through automation.
• Drive Sales: Convert leads into paying customers for the training programs.

She is now collecting emails and phone numbers at an 80%+ opt-in rate and not missing any opportunities to connect with anyone who DMs the page or comments on a post. All of these funnels lead to email marketing, where people will ascend to higher ticket coaching programs or even buy courses.

Want AI Automation in Your Business?

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We’ve helped several businesses upgrade their AI automation and equip them with the tools they need to dominate the social media game.

If you want to see what you can implement into your business, DM me at @wallyduynguyen on Instagram and I’ll show you what we’ve been doing to create AI automation in business.

Looking forward to chatting with you soon,

• Wally, I Need This Marketing