How Gaming Influencers Monetize with Instagram Bots

by | May 12, 2025 | Blog | 0 comments

May 12, 2025

Written by Wally Nguyen

(8 min read)

Did you know the longest video game to 100% complete is The Elder Scrolls III: Morrowind?

Yep, with the Game of the Year Edition, it clocks in at around 337 hours on average.

That includes all main quests, side quests, DLCs (Tribunal and Bloodmoon), guilds, collectibles–the works.

Now, imagine you were an Instagram gaming influencer trying to complete 337 hours of Morrowind, on top of creating content, engaging with the community, brand collabs, and selling merch?

You’d say it’s impossible – there’s only 24 hours in a day. But with Instagram bots, all things are possible.

Let’s explore how:

How do gaming influencers use Instagram bots to monetize their accounts?

Doodle of a stick-figure streamer receiving merch box and coins from a robot DM, with title ‘CHA-CHING DM DEALS’ – I Need This Marketing.

Gaming influencers use Instagram bots to save up a heap ton of time and not have to talk to their followers in the DMs.

They are, in essence, meeting a demand from your audience. According to Insider, 75% of consumers prefer to engage with brands using private messaging channels like Instagram DMs.

So, now we know it’s required, how does it work exactly?

There’s lots of ways to use Instagram bots, but here are the most popular strategies we’ve found so far:

  • A popular streamer set ups an Instagram chatbot to instantly thank new followers and offer a link to their merch store.
  • One Instagram gaming influencer posts Reels saying “DM ME ‘COACH’ for 1-1 mentorship” to his followers​. This is pretty common across the board.
  • A gaming influencer might deploy an Instagram bot to scan for hashtags like #CallOfDuty or #NintendoSwitch and leave generic but friendly comments (e.g. “Nice setup! ? Check out my tips sometime.”)
  • If a follower is curious about the influencer’s headset, an auto responder can instantly DM the Amazon affiliate link. In fact, experts call tactics like comment or DM autoresponders insanely profitable and easy ways to monetize Instagram for influencers
  • You can even using Instagram bots to deliver a link to your latest Twitch stream, gamer profile, or coupon for a gaming chair

Pretty neat, right?

So how do you get things set up?

What are the best tools for gaming influencers using Instagram bots?

Doodle of three stick-figures holding ManyChat, MobileMonkey, and Inflact tool icons, title ‘THE ULTIMATE BOT KIT’ – I Need This Marketing.

ManyChat is arguably the best platform for creating Instagram bots. It feels the most intuitive and human, in the same way that Canva is the best graphic designing platform for noobs and professionals alike.

You can build keyword-triggered flows like:

Follower comments “HEADSET” → Bot replies with affiliate link + 10% discount

It’ll be done by the time you’ve finished your Prime drink.

And it plugs straight into Instagram’s API (so it’s actually legit), lets you design multi-step convo flows, collect emails, and even segment fans based on what games they like.

Plus, you can track clicks, test new CTAs, and run giveaways—all without touching your phone.

Here are other options for your gamer profile if you don’t like ManyChat:

MobileMonkey: Provides AI-driven chat automation, specifically for inquiries and promotions.​

Reflys: Great for multiple Instagram accounts.​

Inflact (formerly Ingramer): Has a suite of DM automation tools, including Instagram bots and audience targeting features.

Is using Instagram bots safe for gaming influencers?

Doodle of a stick-figure gamer behind a ‘✅’ shield and robot zapping spam bots with ‘?’, title ‘STAY OUT OF SPAM JAIL’ – I Need This Marketing.

Yep! The only reason it might not be, is if you zerg rush social media with Instagram bots, and use AI messaging like “??BUY GOLD ON WOW – 25% DISCOUNT”  – that might get you flagged and reported.

Otherwise, you’re good to go. Make your Instagram bots designed for personalized messages i.e. the tone of voice of an Instagram gaming influencer, not some half-assed AI messaging like: “Hello, would you like some discount codes?”

Your fans can smell the robotic sales pitch from a mile away.

Can Instagram gaming influencers use bots to grow their followers, or is that against the rules?

Yeah, people want fast growth–but Instagram follower bots are risky. Instagram hates them and we have to agree with them there.

Most pros use bots for engagement (like DM replies) instead of fake followers. And these fake followers aren’t good at creating long term engagement.

The ? is safe growth = automated conversations, not spam.

More Questions for Gaming Influencers Using Instagram Bots

Doodle of a stick-figure gamer with question-flag and robot with graduation cap surrounded by chat bubbles, title ‘BOT Q&A LEVEL UP’ – I Need This Marketing.

Here are some bonus questions we get asked frequently about Instagram bots:

  1. How do I set up a keyword-triggered DM flow for merch sales?

Answer: Use ManyChat and set up the Instagram bot so it says “Comment ‘MERCH’ → auto DM with store link + promo code.

  1. Do bots work for giveaways or contests in the gaming niche?

Totally. You can run a post saying, “Comment ‘WIN’ to enter.” The bot sends contest rules in the DMs, collects emails, and builds hype.

  1. What’s the best way to avoid sounding spammy when using bots?

Short, casual copy wins. Personalized intros, emoji, and game lingo help it feel human.

Example: “Yo! ? Thanks for dropping by—here’s that headset link I mentioned ??”

At the end of the day, the AI messaging here needs to reflect your gamer profile and the personality you’re showing to your audience.

DM Automation Secrets – Exclusive Access to Instagram Bot Info

Book cover from the homepage of https://dmautomationsecrets.com featuring ‘DM Automation Secrets’ by Wally Nguyen in bold gold lettering on a black background, with a laptop graphic symbolizing AI-driven direct message automation strategies to boost sales.

When Nintendo announced they’d increase their prices to $90, I thought: “The gaming community isn’t going to take that bullshit.” It’s honestly surprising how tone deaf Nintendo is in this economy.

Well, in the spirit of not being tone deaf, I’m providing exclusive access to my DM Automations Secrets course. 

It will provide you with everything you need to know on getting your Instagram bots setup so you can spend 99% of your time livestreaming…(instead of searching Reddit for How-Tos)

It’s a one-time fee, like in the good old days, instead of the greedy monthly subscription models we see everywhere.

AND to add to this, I actually reduced the course fee (which is $495) into bookform priced at $27. Because…yeah, let’s face it, 99% of gamers would rather spend that money on custom PCs than an online course.

And, well, who can blame them ??

Click here if you want to learn more about DM automation.

Until then,

Peace ✌?

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