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If you’re a pro-AI business owner trying to automate your business, the Moravec Paradox will spook you:
This paradox, proposed by AI researchers Hans Moravec, Rodney Brooks, and Marvin Minsky, points out that what we consider easy tasks for humans (like perception and mobility) are incredibly difficult for computers and machines.
Meanwhile, tasks considered difficult for humans (such as logical reasoning and playing chess) are super easy for machines to perform.
So this would mean…
? From a young age, humans are great at understanding context by using their senses, knowledge, and experiences to make sense of complex situations. But AI will always struggle to understand the context.
?Humans adapt to unstructured environments through perception, intuition, and experience. AI, on the other hand, needs structured data and predefined rules.
? True creativity requires sensory inputs and experiences in novel ways – this involves perception and intuition. AI would never be able to perform on a creative level equal to humans.
?Humans have sophisticated perceptual and intuitive skills. AI lacks emotional understanding and therefore will always miss non-verbal cues.
Now imagine the plot twist…everyone’s been talking about how AI is going to change the world, only to find it stops short of its potential.
As for business owners, the more you create AI automation in your business, the more disappointments you will find, right?
It’s no surprise why business owners might already think like that. Many sales chatbots and marketing chatbots at the moment cannot create the level of authenticity many business owners are looking for.
And it’s scary to think that it never will.
So perhaps business owners should stick to real-life agents in the live chat sales…
In fact, studies suggest that relying too much on AI automation in your business slows down growth. According to an Upwork survey, AI is making workers less productive because everyone’s spending too much time modding their AI to do the job that a human could do faster.
So is it time to give up on AI? Or can AI automation speed up things in your business?
Let’s find out…
Your AI Automation in Business Transforms Data Into Dialogue
So sales chatbots and marketing chatbots don’t have eyes and ears but that doesn’t mean they can’t create meaningful interactions or understand context.
Let’s break down the science behind AI and you will see why context is something that can be taught.
How AI Works In Its Most Simplistic Form
It all starts with language or as they say in the IT world, “text”. Think of text as a puzzle. Each word or part of a word is a piece of that puzzle, called a “token.” And these tokens fit together to form sentences and meaning.
Deep learning models are like expert systems designed to process and understand language. They use a powerful tool called a “neural network,” specifically “transformers,” which are like advanced processors for analyzing text i.e. tokens.
Without explaining too much about transformers, they highlight important words to figure out what the sentence means, just as you would when reading a sentence.
Now here comes the deep learning models: They use transformers to process text. And FYI they’re called “deep” because they have many layers that help them learn complex patterns.
Initially, models learn from a wide range of texts, like studying an extensive library. This helps them build a broad understanding of language and context.
After gaining general knowledge, models are trained for specific tasks, such as writing articles or translating languages. They receive feedback from humans to refine their abilities and improve their performance.
So what does this mean for AI automation in your business? At first, your sales chatbot will have limited training in understanding context. But as the AI learns i.e. has more interactions with potential buyers, the better it will become.
Imagine 10 or 20 years down the line, all of a sudden you’re the business owner who has advanced AI automation in your business, while your competitors struggle to lay the foundations.
But in order to get to that stage, it starts with believing in its potential.
Can AI Automation in Your Business Adapt to Wildcards?
No matter how much you plan, no matter how thought-out your sales funnel is; no matter what the data says, sometimes you need the raw skill of a salesperson to deal with the unexpected.
And it’s for that reason that people refrain or limit automation in their businesses, especially DM automation.
But let me direct you to the Blockhead Argument for a moment. Proposed by Ned Block, it argues that a computer could be designed to have a pre-programmed response for every possible conversation it might have. This means it could trick people into thinking it’s intelligent, even though it’s just following a script.
Imagine a giant library with every possible conversation written down. If you asked a question, the computer would just look up the right answer in the library and respond. It doesn’t understand the conversation or learn from it; it’s just matching questions to answers based on pre-set rules.
At I Need This Marketing, we haven’t waited around for a giant library. Our sales chatbots and marketing chatbots have started the wildcards to predict the unexpected.
It’s always learning in the live chat sales which offers endless opportunities for growth. We believe social media will be this chatbot’s library. So that one day, these chatbots will be like seasoned employees, all for the price of a simple subscription plan.
If the Blockhead argument is true, then AI automation in your business will also have unmatched creativity, leveraging a vast resource of content for it to grasp meaning.
Sales Chatbots That Read Between the Lines
When we think of automation in your business, we think of processing simple, easy-to-do tasks that streamline your workflow.
We never think:
“I had a really good chat with R2D2 today…”
“I vibed with C3PO last night…”
And yet, with enough training with well-trained DM automation, those are the things you can come to expect.
For example, I was reviewing the chats the other day, when I noticed the sales chatbot said this:
“We’ll explore how this could look for you and get you on the right path asap ?”
Here’s the thing: This sales chatbot isn’t set up to reply with emojis; It’s not the client’s style. But the sales chatbot was talking to a potential buyer who was, er, a little excessive with the emojis.
So the AI, sensing this, made an exception to the rule to match the vibe of the person it was talking to.
How cool is that?
There are many more examples like this that I’m happy to share ?
Want To Learn How AI Automation Can Speed Up Your Business?
Back in 2009, would you have bought Bitcoin? At the time, Bitcoin was valued at a fraction of a cent and no one had ANY idea just how valuable it would become. But Bitcoin’s success was no accident.
It had the underlying technology and mechanisms in place to become the $1.1 trillion market that it is today.
When it comes to AI automation in business, the same thought applies: The mechanisms for growing your business are there. But not every business is getting on board because they that AI is all hype, and little results.
But as people who have been working in DM automation for a fair bit now, we can attest to the power of automation in business, especially when it comes to the sales process.
Maybe AI will stop short of its potential. Maybe it will take over the world. But at I Need This Marketing, we’re hedging our bets on chatbots – the future of workflow automation.
If you want to learn more about automating your live chat sales, don’t hesitate to message me on Instagram at @wallyduynguyen
Peace ✌?️,
Wally, I Need This Marketing
The 9 Common DM Practices That Will Jeopardize Your Account On Meta
Back in 2009, would you have bought Bitcoin? At the time, Bitcoin was valued at a fraction of a cent and no one had ANY idea just how valuable it would become. But Bitcoin’s success was no accident.
It had the underlying technology and mechanisms in place to become the $1.1 trillion market that it is today.
When it comes to AI automation in business, the same thought applies: The mechanisms for growing your business are there. But not every business is getting on board because they think AI is all hype, and little results.
Then, when small businesses eventually opt in for DM automation, they try to DIY it all on their own, and get banned on platforms like Instagram.
Truth is…Instagram doesn’t want you to use DM automation. They argue it’s because they want “authentic” experiences.
(We have no doubt they’ll eventually create their own DM automation but hey-ho, that’s the game Big Tech likes to play)
Until then, we’re going to give you a playbook that shows you how to exactly navigate Instagram’s tricky terms and conditions.
The worst thing you want is for your business to build thousands of followers, only to get banned from Instagram.
Remember: Social media is a powerful way to build leads, but it’s not an asset you own. To build a modern business built on these platforms, we must always remember this fact.
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