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“Studies show that AI automation in businesses hurts productivity…”
“Who said that?” I asked the guy next to me at my Kava bar. “What study is that?”
“Some article on Upwork,” he replied.
Ha! I didn’t believe it for one second. I quickly Googled the article – turns out it was true. Workers feel swamped by all the work AI has piled on. 77% report decreased productivity.
And yet, on the same Google page, there are articles calling out the opposite. For instance, 72% of companies using AI automation in their business report higher productivity, compared to 55% of those swimming around in the shallow end of AI implementation.
So who’s right?
Well, the truth is this: As AI experts who leverage Instagram DM automation, we can tell you AI has never made life so easy — especially for small business owners.
In this article, we’ll show you exactly how.
But first, what even is AI automation in business?
What is AI Automation in Business?
AI automation in your business means using smart tech to do tasks usually done by your workers. Think of it like having a digital helper who works 24/7, never takes breaks, and handles repetitive tasks easily.
The technology is new so it’s no surprise that workers feel a “77% decrease in productivity” – naturally they will think it is best to hold off on automating AI in your business.
And it’s easy to see why they’d think that: There are other contingencies associated with AI, like a “transition period” as workers learn how to use it or decreased motivation because they fear for their jobs.
Truth is…the AI automation in your business is ready – all it needs is the flick of the switch.
What Areas of Your Business Can Be Automated?
AI automation in your business can revolutionize how your business operates, saving you millions of dollars as it grows. Basically…you no longer need to fall into heaps of debt to scale, train, and improve your operations.
“The technology’s not there yet!” some say.
??♂️Yo! There are actually areas where AI automation revamps your business. Let’s drive into the most profitable – automation in live chat sales.
? Customer Service: AI chatbots answer customer questions ALL the time, freeing human agents for the tougher problems. You can implement these chatbots into your live chat sales, on your website, via email, or SMS.
? Data Analysis: AI quickly finds insights into huge amounts of data, faster than people can. You can leverage this data to increase productivity in your business.
? Marketing: AI creates and manages personalized marketing campaigns and reaches out to the right people at the right time.
We personally use marketing chatbots to interact with our client’s followers while the chatbot likes and comments on posts.
? Sales: AI automates the entire sales funnel, ensuring no potential customer is missed. At I Need This Marketing, we use sales chatbots that operate in Instagram DMs.
These DM automations are powerful tools for automating the job of a sales person.
More on that NOW…
How does AI automation in business improve my KPIs?
It feels like sales chatbots and DM automation can really move mountains.
I’ll break down how it improves key performance indicators (KPIs) in several ways, therefore giving small business owners the full deck of cards to play – for free – that had once only been available for the industry giants.
Remember Clippy from Microsoft word? Well, think of your sales chatbot like that, except now Clippy’s been upgraded to a binder of information that you can leverage to convert leads.
Instead of waiting for a human to reply, customers get instant answers from your sales chatbot. For example, if someone asks about a product at 2 AM, the chatbot responds immediately. This makes customers happier, which shows up in better satisfaction scores. And who doesn’t want that?
When it comes to dialling up your sales and marketing strategies, DM automation has been a game-changer for several of our clients.
Here’s why:
Marketing Chatbots
Your marketing chatbot sends a DM with a discount code and one of your new followers thinks: “Hm, why the hell not?” They buy the product straight away.
This is the kind of interaction with customers that will drive immediate sales and build customer loyalty. When the marketing chatbot does most of the heavy lifting, metrics improve on the human side, and everyone can rest easy.
Sales Chatbots
If you’re going to create ANY AI automation in your business, it should be sales chatbots. Here’s why:
They guide the lead from the beginning of the sales process to the very end, ensuring all questions are answered, and all worries and doubts are wrapped in a cozy-AI blanket.
In other words, sales chatbots have the potential to mimic professional DM setters and closers – who would otherwise cost an average of $50k a year.
Also, here’s another finer point: As more people start leveraging this automation in their businesses, we’re going to see a huge hike in prices for these chatbots. So the sooner you implement them on your own, the better!
Want the shortcut to implementing AI automation in your business?
If you’ve ever been ghosted in a chat, struggled with closing deals, or wondered how to turn those casual conversations into actual conversions, you’re in the right place.
At I Need This Marketing, we’ve created high-end AI automation for small businesses who are looking to build a team of chatbots in their live chat sales.
We’ve helped several of our clients transform their customer interactions and streamline their sales processes. Now we’re looking for more business owners to revolutionize their AI automation.
If this is you, DM me at @wallyduynguyen on Instagram and I’ll get you all the details.
– Wally, I Need This Marketing
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